Barcelona · Europe · International
30+ years across business development, GTM, P&L leadership, market entry, strategic partnerships and cross-border trade. Most useful where something needs to be built, commercialised, expanded or put back on track.
I have spent my career building businesses, opening markets and turning commercial opportunities into revenue across Europe and international markets.
I have led multi-layer commercial organisations of 20+ people across 20+ countries through Country Managers, local teams and HQ functions, held P&L responsibility above €200M, grown a telecom division from €70M to €220M, negotiated $30M+ commercial agreements and built businesses from the ground up, including an international PPE operation that generated close to €10M in revenue during COVID.
My experience spans telecommunications, technology, international trade, procurement, commodities and new ventures. More recently, I led the repositioning of a legacy trade-intelligence platform towards an AI-native product and commercial model.
I am at my best where something needs to be built, fixed, commercialised or taken into a new market.
Based in Barcelona and working internationally across Spain, Italy, the UK and wider European markets.
Opening new markets, building pipeline and converting relationships into sustainable international business.
Building routes to market and growing export revenue across multiple countries and industries.
Launching operations and commercial activity in new countries, from strategy through to execution.
Identifying and developing partners and alliances that create sustainable commercial value across markets.
Recruiting, developing and managing distributor and channel networks across international markets.
Structuring and negotiating long-term commercial agreements with corporate, government and institutional counterparts.
Alongside executive and advisory work, I continue to build and test new ventures. AI is one of the tools I use, but the underlying work is the same: identify a real problem, build a commercial response, put it in front of users and learn quickly.
Padel booking is fragmented between large platforms and individual club systems. Padel Tribes focuses on a different layer: helping players find each other, organise games, build local communities and connect across clubs.
In market: registered players, active usage, club relationships and a partnership with Sports AI.
Visit Padel Sitges ↗An exploration of how AI can help companies identify cross-border opportunities, investigate market signals and move from discovery into structured commercial conversations.
Why it matters: directly connects AI-enabled execution with three decades of international business experience.
Visit Ponte Trade ↗A platform exploring how specialised AI agents can support SME property developers in finding opportunities, assessing evidence, exposing uncertainty and preparing stronger development decisions.
Core idea: complex professional workflows can be made more accessible without pretending uncertainty does not exist.
A breathing and focus application built as a compact experiment in turning a simple product idea into a working digital experience quickly through AI-assisted development.
What it demonstrates: the shrinking distance between an idea, a prototype and something people can actually use.
A reflection on leaving a structured corporate career, building a three-store retail business and what the period looks like with fifteen years of distance.
DEC VAX systems, manufacturing customers and the first lesson of a career spent translating technology into business value.
What scale taught me about local judgement, accountability and leading through managers across Europe and the United States.
A local publishing business, a physical distribution network and the moment digital advertising changed the economics underneath print.
I am exploring international commercial roles where hands-on experience in business development, sales and partnerships can convert directly into pipeline, revenue and market share.
Opening new markets, creating pipeline, developing major accounts and converting opportunities into sustainable business.
Building commercial routes to market, developing distributors and channels, negotiating complex B2B agreements and growing international revenue.
Identifying and developing partners, alliances and senior commercial relationships across different markets and cultures.
Bringing senior commercial judgement to sales execution, pricing, market strategy, country performance and cross-functional delivery.
I am open to international commercial leadership, business development, GTM, partnerships, market-entry and cross-border opportunities where experience and commercial judgement can create measurable growth. Based in Barcelona and available internationally.
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