Thoughts on trade intelligence, market entry and cross-cultural leadership — drawn from 35 years at the sharp end of international commercial life.
Customs data and real-time trade flows are no longer just compliance tools. They are the new competitive intelligence — and most organisations have not yet realised it.
The frameworks in the textbooks are fine. But the lessons that actually decide outcomes in new markets are the ones nobody writes down.
After leading teams in 18 countries across three languages, on what cross-cultural leadership actually requires — and what it doesn't.