Reflections from more than 35 years of building businesses, leading teams, changing direction and occasionally getting things wrong.
Starting at Indis, selling management software on DEC VAX and MicroVAX systems, and learning that technology only matters commercially when it solves a real business problem.
Hotels, restaurants, advertisers, the Sitges Film Festival and a physical distribution network, followed by the moment digital advertising changed the economics underneath print.
What multi-country commercial leadership really looks like when local judgement, headquarters discipline and scale all have to work together.
Why large B2B agreements are less about closing techniques and more about economics, risk, credibility and understanding how the other side makes a decision.
Looking back on a turning point in my career, and on the three-store retail business that followed, with the perspective that only fifteen years can give.
What Ponte Trade, Padel Sitges and thirty years of international commercial experience have taught me about what AI changes for business builders.
Customs data and real-time trade flows are no longer just compliance tools. They are the new competitive intelligence — and most organisations have not yet realised it.
The frameworks in the textbooks are fine. But the lessons that actually decide outcomes in new markets are the ones nobody writes down.
After leading teams in 18 countries across three languages, on what cross-cultural leadership actually requires — and what it doesn't.